Gift and Loyalty Card sales are predicted to reach $35 billion this year, an increase of 20% over last year’s gift card sales. A study by Comdata Stored Value Solutions revealed the average gift card buyer spent $198 on cards in the 2009 holiday season. Another study found recipients spend an average of 1.4 times the amount of the card. When offering gift and loyalty cards, Merchants experience margin increases from breakage or the unused value left on cards.
According to Convenience News, breakage continues to be approximately $7 of every $100. Gift and loyalty programs improve your marketing, increase your profits, and increase customer retention. The service uses standard POS terminals used for credit and debit card processing and does not require special equipment.
International Bankcard Services continues to offer our merchants a wide range of solutions that will help keep customers loyal to their unique brands. Contact us today to add a gift or loyalty package to your business operations.
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